Our Imagery
Always use high-quality, professional images or stock photos. Preference should be given to images that prominently feature colours close to our brand’s. You can also use duotone images using our brand colours.
Whenever possible, show images in “drop” or “pill”-shaped frames. Oval, rectangular and round-cornered frames are also fine.
Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, and situations showing happy engagement rather than conflict. Do not use images that could be misconstrued as offensive or discriminatory in any way.
Whenever possible, show images in “drop” or “pill”-shaped frames. Oval, rectangular and round-cornered frames are also fine.
Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, and situations showing happy engagement rather than conflict. Do not use images that could be misconstrued as offensive or discriminatory in any way.
additional resources
There are a large number os inexpensive and free online image banks, where you can source wonderful images and videos, such as Unsplash and Pexels.
There are also various AI tools for image and video generation, such as Midjourney, Gemini, Flux and Sogni, which can help you create suitable commercial images and videos from text prompts.
There are also various AI tools for image and video generation, such as Midjourney, Gemini, Flux and Sogni, which can help you create suitable commercial images and videos from text prompts.